How it evolved in the last 20 years and what would it look like in the next 20? Introduction to Product Management Product Management(PM) is becoming an increasingly popular role across both start-ups and enterprise companies, but it’s still difficult to define. That’s because it doesn’t fit any of the…

Identify the Target Audience : 20–35y Aged single Individuals in Metros Assumptions: Working professionals(Male/Female) in top metro cities often change their residence due to job-constraints. They also seek affordable housing options hence opt for shared accommodations Students migrated to metro cities for studies, preparation & opportunities They are most likely…

I’ll be discussing an exhaustive business plan using the Business Model Canvas (BMC) and Value Proposition Canvas(VPC) as a PM at Lyft for the expansion into the Indian market. Lyft is an on-demand American ride sharing service that allows riders to quickly find a driver and get from one place…

Music Streaming Industry in India: Once dominated by cassettes and gramophones, music now travels with us in pockets and clouds. With emerging techs and internet penetration across the world, different music streaming products emerged Indian consumers spend 21.58 hours per week listening to music (surpassing the global average of 17.89…

■ Today, India is adapting to e-commerce rapidly with mobile-first consumer behaviour and improving digital payments infrastructure, and online pharmacies, one of the verticals of e-commerce, are starting to gain momentum and have tremendous growth potential ■ The key growth drivers for e-pharma market according to the report is the…